InternationalAcademic Staff

Academic Degree: Associate Professor (PhD) / Rector of the University of Promotion

Research interests: management, social communication, marketing communication, advertising, persuasion.

Courses: principles of market communication, advertisement strategy

Papers published:

 

  1. A. Grzegorczyk, "Brand is the name. Definition of a brand" in: Instruments of shaping the brand image, edited by Ph.D. Adam Grzegorczyk, Warsaw University of Promotion, Warsaw 2005, pp 7-12
  2. A. Grzegorczyk, "Environments of impact of the Internet" in: Internet as a new area of competitive enterprises, edited by: dr hab. Adam Grzegorczyk and dr Krzysztof Szlubowski, Warsaw University of Promotion, Warsaw 2008
  3. K.N. Tkaczuk, A. Grzegorczyk, O.B. Małychin, Motivating employees by creating  secure work contracts", National Technical University of Ukraine. The collection of materials from the International Scientific Conference (19-21 November 2008), Kiev 2008
  4. A. Grzegorczyk, "Managing the media patronage" in: Event marketing as a new form of organization of communication processes, edited by dr hab. Adam Grzegorczyk, Warsaw University of Promotion, Warsaw 2009
  5. A. Grzegorczyk, Developments in the media system in Poland" in: Risk Management  No 29/2009
  6. A. Grzegorczyk, J. Zawisza, N. Kortochina, "Comparative characteristics of the models of crisis management in enterprises", in: Economy: problems of theory and practice, Vol. VII, National University, Dniepropietrovsk 2009
  7. J. Zawisza, A. Grzegorczyk, O. Iwanicka, The development of the institution of bankruptcy," in Economics Vol. 8, University of Sophia, Sophia 2010
  8. A. Grzegorczyk, Reklama, PWE, Warsaw 2010
  9.  “ The image and the city”, in: Creating the image of cities edited by Adam Grzegorczyk, Agnieszka Kochaniec, Warsaw University of Promotion, Warsaw 2010
  10. A. Grzegorczyk, "Fundraising as an instrument for business development and philanthropy" in: Articles accompanying the International  Weeks at the School of Marketing and International Management, Saxion University of Applied Sciences, Deventer/Enschede 2011

 

Research Projects

1)   PR 6/2006 „Event marketing as a new form of organization of communication processes” University of Promotion, (own funds), project manager, a monograph: Event marketing as a new form of organization of communication processes, edited by dr hab. Adam Grzegorczyk, University of Promotion, Warsaw 2009

2)   ZZL 1/2006 „The impact of staff development potential on competitive advantage”, University of Promotion (own funds), project manager, research report - not published

3)   REK 1/2007 „Persuasive techniques in television advertising”, University of Promotion, (own funds), project manager, research report - not published

4)   REK 1/2008 “Social Campaign Management”, University of Promotion (own funds), project manager, research report - not published

5)   PR 1/2008 Management of promotional events" University of Promotion, (own funds), project manager, research report - not published

6)   PR 2/2009 "Scenarios for promotional events” University of Promotion, (own funds), project manager, research report – not published

7)  2009 3.4. "Managing social capital in times of financial crisis", Academy of Finance in Warsaw, own resources, research report – not published, Article A. Grzegorczyk, "Developments in the media system in Poland" in: Risk Management No. 29/2009

8)   REK 1/2009 "The structure of the advertising industry," University of Promotion, (own funds), project manager, research report – not  published

9)   PR 2/2010 "Fundraising", University of Promotion (own funds), project manager, research report – not published, the article "Fundraising as an instrument for business development and philanthropy," in: Articles Accompanying the International Weeks at the School of Marketing and International Management, Saxion University of Applied Sciences, Deventer / Enschede 2011

10) PR 2/2011 "The use of events in the activity of Polish enterprises", University of Promotion and Incentive Travel Organizers Association (own funds), in progress.

 

 

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