InternationalAcademic Staff

Academic Degree: Master of Arts in Economics

Research interests: marketing, marketing communication, retail trade, brand management.

Courses: marketing, sales activation, promotional production and brand strategy.

Papers Published:

  1. Strategic Analysis in: Management, edit. M. Kugiel, Warsaw University of Promotion, Warsaw, 2010
  2. Marketing – academic course book with exercises, M. Fibich, A. Kochaniec, A. Wiśniewska, Warsaw University of Promotion, Warsaw 2009
  3. Basics of Marketing, M. Fibich, A. Kochaniec, A. Kupczyk, A. Wiśniewska, Warsaw University of Promotion, Warsaw 2003
  4. Point of sale as a place of creating consumer needs in the young consumer in: Consumer Behaviour Among Youth, Warsaw University of Promotion, Warsaw, 2006
  5. International expansion of French retail chains in: Trade in Modern Economy, edit.  M. Sławińska, Akademia Ekonomiczna w Poznaniu, Poznań, 2006
  6. Instruments of Launching Brands in: Instruments of Brand Image Creation, Warsaw University of Promotion, Warsaw, 2005
  7. The Role of International Commercial Enterprises in the Modernization of the Trade Sector on the Example of Poland in: Economic Growth and Social Development as Paradigmes of Modern Times, Warsaw School of Economics, Warsaw, 2003
  8. Foreign Commercial Enterprises in Poland in:  International Corporations in Poland, Difin, Warsaw 2002
  9. Globalization of Retail Trade in: Global Economy – Local Communities, Warsaw School of Economics, Warsaw, 2001
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