InternationalAcademic Staff

Academic Degree: Doctor of Economics and Management (PhD) 

Research interests: consumer behavior, marketing, advertising, promotion techniques, brand.

Courses: marketing, market research

Papers Published:

  1. Using a Person as an Instrument of Persuasion in Advertising, Economic Yearbooks Kujawy And Pomorze University  in Bydgoszcz, Publisher Kujawy and Pomorze University  in Bydgoszcz, Bydgoszcz 2011, 4/2011. Co-author: Agnieszka Wiśniewska
  2. Advertising Campaigns in the Creation of Images for Cities, edited by A. Grzegorczyk, A. Kochaniec, University of Promotion, Warszawa 2011
  3. Creating Value for Consumers in an Era of Information and Communication Technologies (ICT),Economic Yearbooks Kujawy And Pomorze University  in Bydgoszcz, Publisher Kujawy and Pomorze University  in Bydgoszcz, Bydgoszcz 2010, 3/2010. Co-author: Katarzyna Liczmańska 
  4. Decision-making, in: Management, edited by M. Kugiel, University of Promotion, Warszawa 2010
  5. Marketing. Handbook of Academic Exercise, University of Promotion, Warszawa 2009, Co-authors: M. Fibich, A. Kochaniec
  6. Customer Relationship Management (editors), University of Promotion, Warszawa 2009;
  7. Distribution and logistics on the Internet, in: Internet as a New Level of Competitive Enterprises, edited by A. Grzegorczyk, University of Promotion, Warszawa 2008.
  8. Reasons for and Objectives of Internet Use in the Distribution of Banking Services, Marketing and Market, No. 4, 2007. Co-authors: M. Polasik;  
  9. Internet as a Medium of Creating Youth Consumer Behavior, in: Consumer Behavior of Young People, edited by A. Grzegorczyk, University of Promotion, Warszawa 2006.
  10. Factors Determining a Consumer’s Responsiveness to a Brand, in: Instruments of Brand Image Creation, edited by A. Grzegorczyk, University of Promotion, Warszawa 2005.
  11. An Analysis of Adjustment of Selected Services for Ecommerce Purposes in the Financial Sector Acta Universitatis Nicolai Copernici. Ekonomia XXXV, Wydawnictwo Uniwersytetu Mikołaja Kopernika, Toruń 2005; Co-author: Polasik Michał;
  12. The Internet as a New Means of  Marketing Communication in Polish Companies, Zeszyt Naukowy Doktorantów, Uniwersytet Mikołaja Kopernika, Toruń 2004, No. 3.
  13. (An Internet Company, Virtual or Cybernetic?), „Фірма інтернетівсьқа, віртуальна чи кібернетична?”, Менеджмент Τа Підприемнмцтво В Україні: Етари Становлення І Проблеми Розвитку,  Βісник nr 478, Lwów, Październik 2003, pp. 119-129; Co-authors: Adam Kupczyk, Piotr Lutek;
  14. Marketing Restrictions on the Internet, Marketing i Rynek, nr 3, 2003, pp. 19-25; Co-author: Adam Kupczyk;

 

Research Projects:

REK 4/2011 „TV Advetrising”,  - project manager, project financed by University of Promotion (own resources); in progress

PR 3/2007 "Customer Relationship Management" - project manager, project financed by University of Promotion (own resources); culminating in the publication of monographic on the theme "Customer Relationship Management" (editor), University of Promotion

2005 - Factors Affecting the Development of Product Distribution on the Internet in the Commercial Banking Sector, project manager, project financed by own resources

 

 

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