Academic Degree: Doctor of Economics and Management (PhD)
Research interests: consumer behavior, marketing, advertising, promotion techniques, brand.
Courses: marketing, market research
Papers Published:
- Using a Person as an Instrument of Persuasion in Advertising, Economic Yearbooks Kujawy And Pomorze University in Bydgoszcz, Publisher Kujawy and Pomorze University in Bydgoszcz, Bydgoszcz 2011, 4/2011. Co-author: Agnieszka Wiśniewska
- Advertising Campaigns in the Creation of Images for Cities, edited by A. Grzegorczyk, A. Kochaniec, University of Promotion, Warszawa 2011
- Creating Value for Consumers in an Era of Information and Communication Technologies (ICT),Economic Yearbooks Kujawy And Pomorze University in Bydgoszcz, Publisher Kujawy and Pomorze University in Bydgoszcz, Bydgoszcz 2010, 3/2010. Co-author: Katarzyna Liczmańska
- Decision-making, in: Management, edited by M. Kugiel, University of Promotion, Warszawa 2010
- Marketing. Handbook of Academic Exercise, University of Promotion, Warszawa 2009, Co-authors: M. Fibich, A. Kochaniec
- Customer Relationship Management (editors), University of Promotion, Warszawa 2009;
- Distribution and logistics on the Internet, in: Internet as a New Level of Competitive Enterprises, edited by A. Grzegorczyk, University of Promotion, Warszawa 2008.
- Reasons for and Objectives of Internet Use in the Distribution of Banking Services, Marketing and Market, No. 4, 2007. Co-authors: M. Polasik;
- Internet as a Medium of Creating Youth Consumer Behavior, in: Consumer Behavior of Young People, edited by A. Grzegorczyk, University of Promotion, Warszawa 2006.
- Factors Determining a Consumer’s Responsiveness to a Brand, in: Instruments of Brand Image Creation, edited by A. Grzegorczyk, University of Promotion, Warszawa 2005.
- An Analysis of Adjustment of Selected Services for Ecommerce Purposes in the Financial Sector Acta Universitatis Nicolai Copernici. Ekonomia XXXV, Wydawnictwo Uniwersytetu Mikołaja Kopernika, Toruń 2005; Co-author: Polasik Michał;
- The Internet as a New Means of Marketing Communication in Polish Companies, Zeszyt Naukowy Doktorantów, Uniwersytet Mikołaja Kopernika, Toruń 2004, No. 3.
- (An Internet Company, Virtual or Cybernetic?), „Фірма інтернетівсьқа, віртуальна чи кібернетична?”, Менеджмент Τа Підприемнмцтво В Україні: Етари Становлення І Проблеми Розвитку, Βісник nr 478, Lwów, Październik 2003, pp. 119-129; Co-authors: Adam Kupczyk, Piotr Lutek;
- Marketing Restrictions on the Internet, Marketing i Rynek, nr 3, 2003, pp. 19-25; Co-author: Adam Kupczyk;
Research Projects:
REK 4/2011 „TV Advetrising”, - project manager, project financed by University of Promotion (own resources); in progress
PR 3/2007 "Customer Relationship Management" - project manager, project financed by University of Promotion (own resources); culminating in the publication of monographic on the theme "Customer Relationship Management" (editor), University of Promotion
2005 - Factors Affecting the Development of Product Distribution on the Internet in the Commercial Banking Sector, project manager, project financed by own resources
